Retweet After Me: Week of Mar. 17

YouTube’s reportedly planning a subscription service for on-demand video by Abhimanyu Ghoshal

YouTube may soon offer viewers a subscription-based video-on-demand (SVOD) service. A content creation studio’s comment to Variety reveals that the video platform is “exploring the prospect of launching its own subscription VOD service.” [Read More]

22 Instagram Stats That Might Make Your Brain POP Out! by Aaron Lee

Do you realize how fast Instagram is growing? The app launched on October 6, 2010. By December 21 (a month and a half later) it reached 1 million users! WOW! Fast forward to today — in less than 5 years, the photo sharing app has added video sharing and now has over 300 million monthly active users. [Read More]

How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets by Kevan Lee

For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo—a simple way to create social media images in under 30 seconds—and it’s why we love sharing all the tips we can about creating great visuals for social media. Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!) [Read More]

Friendsy Is Tinder For College Students Only, Created By Two Princeton Students by Cat Zakrzewski

During his freshman year at Princeton, Michael Pinsky went to the student lounge to watch a Yankees game. Knowing there were plenty of other fans on campus, he was certain it would be packed. But the lounge was empty except for Vaidhy Murti, another fan, sitting on an adjacent couch. The two began to talk, becoming fast friends. But the pair realized it doesn’t always work that way. [Read More]

Who Are The Most (and Least) Engaged Brands on Twitter? by Kimberlee Morrison

Engagement is an increasingly important metric for determining the value of social marketing. Pageviews, user signups, and other vague metrics don’t provide enough insight into how a brand, service, or network is doing. SocialRank has compiled a list, the Global Brands Index, ranking brands on Twitter by their level of engagement. [Read More]

YouTube Comments Make Google+ Pages Even More Important

youtube-googleplus-comments

YouTube comments recently received a big upgrade, and there are quite a few changes, and definitely some that may alter brand management. YouTube is now much more connected to Google+, and that has implications, and hopefully opportunities!

Top Comments

While there has been a top comments section on YouTube, the comments listed aren’t always the most relevant to the video. But now comments on YouTube are personalized to you! Comments that are moved to the top are those by the video creator, YouTube “celebrities,” engaging discussions, and people in your Google+ circles. This helps to bring the most relevant comments to the top, and push the others down.

I also discovered that when you post a video to Google+, it automatically adds it as a comment on YouTube. Talk about an easy way to increase your chances for more engagement! I can definitely see how this would help conversations grow. I’m excited to see if it works!

Moderating

YouTube has caught up with the times on this front. Comments can now have auto-block for certain words, there are new tools for reviewing comments before they’re posted, and you can pick certain people to have comments auto-posted. Many more options available, to hopefully make moderating a bit easier! The auto-block feature is probably the one I’ll be implementing first, it’s a no brainer to me.

Merging Accounts

The catch: you must have a Google+ profile or page attached to your YouTube account. You can make this change in the settings of your YouTube account. If you want to connect a Google+ page, you’ll need to make your YouTube account a manager of the Google+ Page. If both are under the same account, you should be good to just connect them. This is where I ran into issues, as Texas Tech’s Google+ and YouTube weren’t under the same account. I found a glitch while trying to connect the two accounts, and my awesome Google+ Education Team rep assisted with the merging.

So what do you think? Are you excited for the accounts to be merged, or do you want Google+ to stay out of your YouTube?